Hello, journalists, bloggers & partners.
Everything you need to write about Start Slimming in one place — short pitch, long about, brand assets, key facts and a real human to email. Take what you need; no permission required for editorial use.
Replies within 1 working day. Happy to do interviews, pull quotes or fact-check anything.
Short pitch (1 sentence)
Start Slimming is a free UK-focused weight-loss community where members track meals, weigh-ins, body measurements and activity, swap wins and setbacks, join challenges, and chat with their AI coach Ember.
About (100 words)
Start Slimming is a warm, honest weight-loss community for the UK and beyond. Members log meals from any UK supermarket barcode, track weight, BMI and body measurements, share wins and setbacks on a community feed, take part in group challenges, and message a friendly AI coach called Ember for recipe ideas, gentle nudges and weekly reflections. Streaks, badges and a Sunday digest email keep motivation steady. Free to join, science-honest, no fad diets, no miracle pills, no before-and-after gimmicks — just the social, accountable, evidence-based side of slimming that actually keeps weight off.
Logo
PNG, transparent background. Please keep the green tone — don't recolour or stretch.
Brand colours
Key facts
- Founded
- 2026
- Headquartered
- United Kingdom
- Pricing
- Free to join
- Platforms
- Web (mobile-first)
- Languages
- English, Spanish, French, German
- AI coach
- Ember (powered by Claude)
Suggested headlines
- "Start Slimming bets on community over meal plans"
- "This UK weight-loss app pairs barcode scanning with an AI coach called Ember"
- "No fad diets, no calorie shaming: a kinder weight-loss app for the UK"
Custom screenshots, founder quotes, embargoed access — just ask.