What is Start Slimming?
Start Slimming is a free weight loss community and tracking app for people who want to lose weight with people who actually get it. Track your meals, weight, BMI, body measurements and daily activity in one place — and get gentle, personalised nudges from your AI coach, Ember.
What you can do
- Track meals and macros — log calories, protein, carbs and fats from a UK supermarket barcode scan or text search (powered by Open Food Facts).
- Log weight and body measurements — see BMI, waist, hips, chest and arms over time, with charts.
- Activity tracking — log workouts and walks; see the last seven days at a glance.
- AI coach Ember — chat any time for recipe ideas, gentle nudges and weekly reflections.
- Community — share wins and setbacks, comment on posts, send direct messages, join challenges and climb the leaderboard.
- Smart shopping list — every list item links straight to Tesco, Sainsbury's, Waitrose, M&S and Amazon UK search.
- Streaks and badges — earn 8 different badges as you log consistently; weekly digests keep you on track.
Read our blog
Honest, UK-focused articles about slimming and weight loss — no fads, no gimmicks. Browse all articles, or jump straight to one of these:
Get started
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For press & bloggers
Logo, brand colours, short and long descriptions and a press contact email are all available on our press kit page.
